20Craft
Avoid subscriber bloat
Why more subscribers isn't always better.
The advice
A sudden spike in subscribers can hide a crash in engagement. Healthy growth means onboarding new readers well, so they actually open and read.
The big idea
The cost of bloat
How to keep engagement strong as your list grows — including a story-driven welcome sequence.
What you can take from it
- More subscribers isn't better if they don't open.
- Onboard new readers with a short story-driven email sequence.
- Watch open rate as closely as subscriber count.
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