08Craft
Publish daily, email weekly
Build a deep archive without flooding inboxes.
The advice
Not every post needs to land in an inbox. Publishing often on the web builds a searchable archive, while a single weekly email keeps your readers happy.
The big idea
Blog-first, inbox-light
Post frequently for search and depth; send one carefully chosen email a week.
What you can take from it
- Not every post needs to hit the inbox.
- A deep archive helps search engines and new readers find you.
- Respect the inbox and readers will respect your emails.
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