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Think like a product builder

Conversions, retention and transparent numbers.

The advice

Your paid tier is a product. When you can say exactly what a paid reader gets — and keep delivering it — conversions and retention both rise.

The big idea

Define what readers buy

Clear offers, honest numbers and strong retention are the backbone of fast, lasting growth.

What you can take from it

  • Think like a product builder: what does your reader buy, exactly?
  • Retention matters as much as conversion.
  • Sharing real numbers builds trust fast.

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