Growing your list

Grow your email list from scratch

No audience yet? Start with a clear promise, a lead magnet and one channel you love.

Executive Talent Network team 5 min read

Start with a promise people want

Nobody subscribes to “my thoughts.” They subscribe to a result: save money, write better, understand policy.

Offer something useful for free

A checklist, template or mini-guide in exchange for an email gives people an instant reason to join.

Master one channel first

Choose the one place your readers spend time — Notes, LinkedIn, a forum — and show up there daily for 90 days.

Want help putting this into practice?

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