Read your subscriber dashboard (and track it automatically)
The five numbers worth watching weekly, and a simple tracking sheet that takes five minutes.
Executive Talent Network team 6 min read
The five numbers that matter
Ignore vanity metrics. Every week, note these five numbers.
- 1New free subscribers
- 2New paid subscribers
- 3Open rate
- 4Unsubscribes
- 5Top source of new readers
Build a weekly tracking sheet
Export your subscriber list once a week into a spreadsheet. Add one row per week with the five numbers above, then a column for “What I published.” Within a month, patterns appear.
Act on what you see
If a post brought unusual signups, write a follow-up. If open rate drops, check your subject lines and send time before changing anything else.